The new 19,500 square foot retail outlet, which is adjacent to the stadium, was unveiled to the public with the help of Reds legends Robbie Fowler and Ian Rush.
Its colour scheme and materials were inspired by the architecture of Anfield and incorporate design references from the original and current Kop as well as the expanded Main Stand.
The store boasts more till points, 20 printing machines, a first-floor café, a fan activation space and a VIP area, and will offer exclusive LFC products throughout the year.
Take a look at the best images from the official launch below.