The renewal sees the car brand’s partnership with the club continue for a third year and reflects on an agreement which has already seen the creation of limited edition LFC branded vehicles, the launch of a TV commercial and club legends attend the International Motor Shows in China.
As official automotive partner of Liverpool FC in China, MG China will continue to benefit from signed merchandise, digital and social support, first-team player access and club hospitality, as it uses the partnership to help grow the brand in China, promoting the it's new philosophy, ‘always YOUNG’.
Billy Hogan, LFC’s managing director and chief commercial officer, said: “MG is an iconic British car brand with a rich sporting heritage. As a club we’re very pleased to have MG China renew their relationship as our regional partner in China for another year. As partners we have created so much already, I’m looking forward to another year with MG China and seeing what else we can achieve.
“Our fanbase is growing rapidly in this part of the world, and as we continue our partnership with MG China, we look forward to bringing our fans even closer to the club through fantastic activations.”
Yu Jingmin, deputy general manager of SAIC, said: “Liverpool FC is a century-old football club, just like MG is a century-old sports car brand, yet both always remain young at heart - both have competing in their genes, and both thrive off adrenaline. This is not merely a coincidence, rather the two brands are a perfect fit.
"Moreover, MG is very focused on interacting with young people both online and offline, and focuses on the development of popular communication methods, such as MG Carffe, Trophy League, MG Live!, the Hormone Factory and so on. And we also have football, so we can have fun with our fans. MG’s ultimate goal is to connect with young people."