The Livergirls International campaign – the brainchild of Reds fan, football author and local hotelier Ragnhild Lund Ansnes – was started five years ago by LFC’s official Norwegian supporters club.
“We believe in building better meeting arenas and awareness of equality and diversity in a campaign for women worldwide to help meet, build a stronger network and friendships, exchange ideas, discuss improvements and expose more of the female voices in football, the world’s biggest sport,” she said.
“By this campaign, we want to break down stereotypes in football and boost the confidence for more women to get involved in football clubs and raise their opinion, and for more women to work in the industry as pundits, in the boardrooms, as journalists, coaching staff and more.
“We also want to fight the bullying some girls experience in football and communicate to the world that gender does not decide your worth in football or in the world in general.
“The percentage of female members in Norway has grown from eight per cent to 12 per cent as thousands of new girls have joined the Norwegian supporters club during the Livergirls campaign.”
Peter Moore, LFC’s chief executive officer, said: “We’re delighted to support such a great campaign which was founded by our supporters in Norway.
“Our progress in the area of equality, diversity and inclusion has been recognised recently and we are proud to be the first club to have been awarded the Premier League Equality Standard Advanced Level.
“We will continue to set the tone and pace on this incredibly important subject and look forward to working with the Livergirls campaign.”