When the club is permitted to welcome supporters back to full stadiums, the partners will receive the same allocation as previous seasons of 1,088 hospitality tickets, which will then be available to purchase as match break opportunities by supporters.
On behalf of LFC, Sporting Affair Ltd, Footballtravel.com and TravelOptions will continue their existing role as match break partners into the new season. They will be joined by new partners Nordic Leisure Travel Group, sportsbreaks.com, and clubsportsandevents.com to sell match break hospitality packages to supporters for some of Anfield’s hospitality lounges, including the Reds Bar, The Code Lounge, the Anfield Beat and a variety of off-site venues.
Match break hospitality packages were introduced by the club more than 10 years ago, to offer complete hospitality matchday experiences at Anfield for Reds fans. Periodically, a tender process takes place to select the official resellers that the club will work with going forward.
Each partner was selected after completing a thorough due diligence process.
The selected partners have significant experience through working with a host of other sports clubs as official match break resellers.