The annual awards ceremony celebrates the best in product, property, retail and marketing across the licensing industry.
Winners were announced during an online event last week, which saw more than 1,000 licensors, licensees, agents and retailers come together virtually to celebrate the year’s achievements and network with their industry peers.
Paul Hepworth, vice-president of licensing at Liverpool FC, said: “We’re delighted to be honoured in such esteemed company and to have been crowned Best Sports Licensed Property for 2020.
“It was fantastic to celebrate our success this year and catch up with our peers from across the licensing community. A big thank you to all our licensees for their continued support.”