The concept store, which has opened its doors on the second floor of Siam Square 1 in Bangkok, is opening in conjunction with partner CRC Sports Company Limited. This follows the successful opening of the first-ever store in Bangkok, along with three further stores in Chiang Mai, Pattaya and Central Phuket.
The new retail store offers fans access to the full range of Nike replica kits, including the home kit, club merchandise, fashion accessories and special-edition products.
Exclusive to the Siam Square 1 store, the branch will have opening offers in store on launch day from 11am, including discounts, gifts, signed products and exclusive items, and a special raffle open to fans who spend a minimum of 3,500 THB in store. Every purchase over 2,500 THB will receive a free limited-edition Liverpool FC shopping bag, and the first 100 fans who visit the store will also get an LFC gift voucher.
The store is opening in line with local COVID-19 restrictions.
Mike Cox, senior vice president of merchandise at Liverpool FC, said: “We’re delighted to be able to offer Reds in Thailand the opportunity to feel closer to Anfield through our new official store in Bangkok – our second store in this location.
“I’ve been able to see first-hand how passionate our fanbase is here. It’s an exciting opportunity for the club to connect with supporters in the region and come together to celebrate our recent successes.
“CRC Sports has done a great job in delivering an authentic LFC retail experience to Thailand and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”
Mr Tony Morton, president of CRC Sports Co., said: “I’m delighted to bring the flagship Liverpool FC store to Bangkok, providing the best shopping experience in club football to Reds supporters in Bangkok. I know this store has been a long time coming for Liverpool FC fans. Please join us at our grand opening on March 18, 2021 at Siam Square 1.”