Continuing with a heart-warming hat-trick format, the advert will be released in three instalments, each telling a separate story in a fairy-tale style and reflecting what the club means to its supporters around the world – a celebration of home, togetherness and belief.
The first video, which is available to watch today, focuses on the meaning of ‘home’ and brings to life the incredible atmosphere inside Anfield on a matchday, contrasted with the anticipation and excitement of Christmas.
With plenty of special effects and memorable moments throughout, fans are drawn into the pages of a storybook as they open, revealing the magic of Anfield and a well-known Liverpool FC face – Virgil van Dijk. There are also appearances from other first-team stars, such as Joe Gomez and Roberto Firmino.
This is a tale of fans of all backgrounds, races and religions coming together in the special place they call ‘home’ to support the Reds; a story of belonging and a place where everyone is welcome, at home or on the Kop.
Each Christmas video will be revealed separately over the festive period, with the first instalment available to view now below.
To bring the message of ‘home’ close to supporters in Anfield at Christmas, the club’s Operation Christmas Magic community campaign will take place again this year, where Red Neighbours and LFC Foundation will host a number of events and initiatives to bring joy and fun to the local Anfield community and beyond.
The club has also revealed its official Christmas gifting range with a selection of exclusive presents for every Reds fan.
The range includes hundreds of exclusive LFC gifts for men, women, kids and babies. It won’t be hard to find the perfect present for any supporter this year, with products including cosy nightwear and pyjamas for the whole family, toys and games for the children, premium gifts for him and her, and the perfect Christmas decorations.
Not forgetting the club’s range of Official Memberships for the whole family, LFCTV GO subscriptions and stadium tours.
For more gift inspiration, visit store.liverpoolfc.com/christmas.