The extended partnership will see Cadbury applying its ‘Glass and a Half in Everyone’ generosity ethos to its work with the club, by giving back to LFC fans and the local community.
The partnership was launched in 2020 with Cadbury creating a limited-edition Liverpool FC Champions Dairy Milk bar, which was available to purchase through official club stores. Proceeds from the sale of these bars were donated to the Liverpool FC Virtual Employability Programme, providing £25,000 to launch the initiative.
In addition to the money raised, Cadbury employees have been volunteering as mentors on the Official Liverpool FC Works Programme, providing real-world business knowledge and advice to participants.
See how Reds defender Virgil van Dijk surprised Mikey, a participant of the programme, with a visit and a trip to Anfield in the video below.
Cadbury and LFC will remain focused on growing the Liverpool FC Works Programme over the coming years of the partnership extension, with the hope of helping even more young people from the Liverpool City Region to prepare for the world of work.
The extension of the partnership will also see Cadbury and the club continue to build on the success of the past three years by providing bigger and better experiences for fans ahead of Cadbury’s 200th birthday celebrations in 2024.
When the 2023-24 season kicks off in August, Cadbury will launch its biggest ever ticket giveaway, offering Liverpool FC fans the chance to cheer on the Reds and experience the magic of Anfield. Supporters will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets, and cash prizes. Find out more here.
Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said: “I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme.
“We look forward to continuing to work together and strengthening our meaningful partnership further over the next three years.”
Nick Rogers, Cadbury marketing and sponsorship lead for northern Europe at Mondelēz International, said: “We are proud to renew our partnership with Liverpool FC, dedicated to equipping young people with vital employability skills.
“This collaboration reflects our commitment to empowering the next generation. Cadbury employees are driven by generosity, and over the years have mentored members of the Liverpool community to help them find employment.
“Together, we hope to create more opportunities for the local communities to thrive, which allows us to reaffirm Cadbury’s dedication to making a positive difference.”
Find out more about the fantastic work LFC Foundation and Cadbury do, and learn how you can get involved, here.