The Red Way is an easy way to understand how the club is contributing to a better future for Reds to come by pulling together all of its sustainability-related activity under one initiative.
The club’s contributions to sustainability centre around three distinct pillars.
Our People – reflecting how the club enables the people it works with to broaden their skills and knowledge, and make a positive difference
Our Communities – the extensive work undertaken by the club’s Red Neighbours initiative and LFC Foundation, both locally and further afield
Our Planet – how the club is making a positive difference in the way it impacts the environment
LFC has also become a signatory to a UN initiative called Sports for Climate Action, which aims to unify sports organisations to play their part in creating a more sustainable future by adhering to five key principles on climate action.
Andy Hughes, the club’s managing director, said: “As a club we take our responsibilities for the people we work with, our communities and our planet seriously and that is clear from the amount of sustainability work that has been going on around the club for a long time.
“By launching The Red Way, we are bringing all of that activity under one umbrella so that we can illustrate to our supporters and the people we work with what sustainability is, why it’s important, and how we’re helping to tackle key issues.”
Some of the ways the club is contributing to a more sustainable future include:
Our People
Encouraging staff to volunteer to help local communities, totalling 432 hours in the 2019-20 season.
Professionally training 26 staff to become mental health first aiders.
Our Communities
In the 2019-20 season, LFC Foundation delivered more than 7,000 sessions to nearly 20,000 unique participants.
Across the last three seasons, the club’s Red Neighbours initiative has facilitated the donation of 37.5 tonnes of food to the North Liverpool Foodbank, supporting 12,500 individuals or families across the city.
Our Planet
Growing vegetables in a local allotment the size of a football pitch, which are served at Anfield on matchdays.
Offsetting 435 tonnes of CO2, enabling the club to become carbon neutral for its direct activities.
Encouraging biodiversity by planting 635 new trees and 6,000 plants at the club’s new AXA Training Centre.
An online hub has been created for The Red Way, which will enable supporters to find out more about the work the club undertakes across each of the three pillars and can be found by visiting www.liverpoolfc.com/TheRedWay.