Fans can expect to see speedier service at Anfield in future, when purchasing their pre-match pint or half-time food, as the club introduces cashless payments on a matchday.
For the last two seasons, kiosks in the club’s Family Park and street food vendors in Paisley Square and on Skerries and Venmore Road have been cashless.
Following positive feedback from fans and a successful trial at concerts and major events during the summer, the club will begin a phased rollout from the next home match against Leicester City on Saturday, with a number of bars, kiosks and food outlets inside the stadium operating a cashless service. However, fans are advised that there will be at least one cash/card till available per kiosk.
All major contactless debit and credit cards will be accepted, with chip and pin applying for purchases over £30. Mobile and wearable payments, including Apple Pay and Google Pay, can also be used with this method supporting high-value contactless payments.
The rollout aims to improve service times during peak periods and shorter service periods such as half-time. The results will see increased speed of service, offering more payment options and improved security, with staff not handling cash.
In addition to cashless payments, the club has already introduced a click and collect facility on all concourses. Fans can avoid the queues at half-time by pre-ordering food and drink for collection using the SeatServe App which can be downloaded here.
Paul Cuttill, vice president stadium operations, has explained how the move will benefit fans.
“As a club we are continuing to invest in technology to improve our matchday experience,” he said. “We are trialling this service across the stadium with the hope of reducing queues during peak times. It will also make things more secure for us and will ultimately help us to deliver the best possible customer service to all our fans.
“We appreciate there are those supporters who like to pay in cash, so will continue to offer a provision at a number of kiosks inside the ground. The good news is that a large proportion of our fans are already paying by card rather than with cash in the stadium, so we are hoping that the transition will be quick and easy for many fans.”
For more information regarding ways to pay at Anfield stadium, please visit https://faq.liverpoolfc.com/portal/home.