Liverpool FC has unveiled its fourth official club store in Thailand, enabling supporters across the region to purchase official LFC merchandise.

The concept store, which has opened its doors on the second floor of Central Festival in Chiang Mai, is opening in conjunction with partner CRC Sports Company Limited and follows the successful opening of the three stores in Pattaya, Bangkok and Central Phuket.

The new retail store offers fans access to the full range of replica kits, including the home kit, English Premier League (EPL) Champions range and club merchandise, as well as authentic Liverpool FC retro pieces, apparel and fashion accessories.

Fans also have the opportunity to personalise their official jerseys in the same way that supporters can do in-store at Anfield, with an exclusive in-store service that prints names and numbers in the official LFC and Premier League fonts, along with gold Champions names and numbers.      

Exclusive to the Central Festival store, the branch will have opening offers in-store on launch day from 10am on November 6, including discounts, gifts, signed products and exclusive items, and a special raffle open to fans who spend a minimum of 3,500 THB in store.

Mike Cox, senior vice president of merchandise at Liverpool FC, said: “We’re delighted to be able to offer Reds in Thailand the opportunity to feel closer to Anfield through our new official store in Chiang Mai, at what is a truly incredible time for the club and its supporters. I’ve been able to see first-hand how passionate our fanbase is here, it’s an exciting opportunity for the club to connect with supporters in the region and come together to celebrate our recent successes. 

“CRC Sports has done a great job in delivering an authentic LFC retail experience to Thailand, and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”

Mr Tony Mortan, president of CRC Sports Co., said: “I’m delighted to bring the LFC official retail store to Reds in the north, especially Chiang Mai. Please join us at our grand opening on November 6 at Central Festival Chiang Mai.”