Check out the newly-launched LFC x John Smedley Collection at our online store now.

The premium fashion range incorporates iconic British knitwear and world-class craftsmanship, with innovation and sustainability at its core.

The collection includes contemporary, luxurious pieces for men and women – featuring subtle Liver Bird embroidery – and can be browsed in full here.

See some of our top picks below, too…

Men's Black Crew Neck Pullover

Men's Charcoal Crew Neck Pullover

Women's Black V Neck Pullover

Women's Black 3/4 Sleeve Pullover

Men's Black V Neck Pullover

Men's Black Long Sleeve Knitted Polo

Men's Charcoal V Neck Pullover

Men's Charcoal Long Sleeve Knitted Polo