Suarez and co to wear DEC bibs
Liverpool Football Club today backed the DEC East Africa crisis appeal as the Barclays Premier League announced a weekend of action at top-flight football clubs across England.
The campaign will be displayed on advertising boards at Anfield and highlighted in the matchday programme on Sunday when the Reds take on Manchester City, while the players will also sport training DEC bibs.
It will be the same at all Premier League games this weekend and fans will be able to text a number to donate £5 to the appeal, with donations going towards helping the 13 million people in Ethiopia, Kenya and Somalia who are facing huger in the crisis which was brought on by severe drought.
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Premier League chief executive Richard Scudamore said: "The Premier League and its clubs have a long tradition of partnership with African football, and as a league we have many programmes that support grassroots sporting development in the continent and provide lasting legacy.
"We recognise that it is vital the DEC Unite Appeal for East Africa remains at the forefront of people's minds. We hope our weekend of action will bring it to the attention of the millions of fans who follow the Premier League each week and that their donations can greatly extend the excellent work of the UK government."
Clive Jones CBE, chair of DEC, added: "With 'Tackle Famine' the UK is continuing the international leadership it has shown in responding to the crisis in East Africa.
"There is a huge amount of work still to be done so we are delighted to have the Premier League, leading clubs and so many footballing stars on our side."
So far, the British public has donated £72 million to DEC through its East Africa crisis appeal.
The UK government has fed 2.4 million people in the region since July 1 and is providing vaccinations to a further two million and clean water and sanitation to 1.2 million.