Carling Cup semi: Ticket news
Following Liverpool's victory over Chelsea to book a place in the Carling Cup home semi-final, a number of fans have contacted the club with questions about the ticket selling arrangements for the tie against Manchester City.
Click here for the full selling arrangements>>
Click here for a full pricing structure breakdown>>
The following Q&A will hopefully answer many of the queries that have been sent into the club.
Why have the Club not given priority to Season Ticket holders?
Season Ticket holders all had the opportunity to sign up to the Carling Cup Auto Cup Scheme in the summer.
What notice did the Club give to Season Ticket Holders about this change?
This policy was clearly outlined in the renewal booklet, also sent via email and advertised in a news story published online on the Official Club website in the summer.
An Auto Cup Scheme page has also been listed on the website since the summer that states that should Season Ticket Holders not join the Auto Cup Scheme; the Club cannot guarantee they will be able to purchase a ticket for the first home game in either the League Cup or FA Cup.
Why have the Club used loyalty to sell this game to Members?
Given the opposition it is necessary for the Club to control the majority of the sale.
Why didn't the Club use the Northampton Town game from last season?
Although over 22,000 attended on the night, less than 11,000 individuals purchased tickets in advance of the game, some of these supporters managed to purchase multiple tickets during the sale and the rest of those who attended purchased at the turnstiles. Less than 300 non Auto Cup Scheme Season Ticket holders purchased for this game and the majority of them are now on this year's Auto Cup Scheme. The majority of non Season Ticket holders who attended are now official Members who will have the opportunity to purchase this game.
What about using League Cup games from previous seasons?
We have looked at other League Cup games from previous seasons but they do not provide an opportunity to manage the sale correctly.
What about using League Cup away games from this season?
Again most of those supporters who have travelled this season are already on the Auto Cup Scheme or are members.
Why have Members not signed up beforehand, surely it should have been the same as with Season Ticket holders?
We clearly stated that our first home draw in both cup competitions would see the Members' sale commence.
During the summer we also issued around 2,000 new Season Tickets, some of which were still being sold in September which made it difficult to conduct a Members' enrollment as Season Ticket holders have priority on their seats and had to be afforded the opportunity to join in their new seat.
The Club is currently making plans for this entire process to be conducted in the close season. However, it is important to note that this year's process has been clearly laid out for all supporters since the renewal period.