LFC's partnership extension with Maxxis
Following a successful three-year partnership with Maxxis Tyres, Liverpool FC has extended its deal with the global tyre manufacturer until 2015.
Maxxis Tyres first joined Liverpool FC in 2009 and has enjoyed many successful and engaging campaigns with LFC fans, with money-can't-buy prizes in partner hospitality and increased brand awareness through online inventory - not forgetting LED advertising on match days which is shown to millions of fans around the world.
Maxxis Tyres is one of the largest tyre companies in the world, distributing to more than 150 countries and with operations in Europe, Asia and North America.
The new deal will see Maxxis Tyres reach supporters in new territories as Liverpool FC grows its presence across global markets and builds on its heritage as one of the world's biggest football brands.
Ian Ayre, managing director of Liverpool FC, said: "As with all our partnerships, we have taken time to form a relationship with Maxxis so we can support mutual goals more effectively and provide significant brand visibility.
"I am delighted to announce the extension today and we look forward to working with Maxxis over the next three seasons."
Derek McMartin, of Maxxis Tyres, said: "It's fantastic news that we've extended our partnership with Liverpool Football Club until 2015. We've built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons."