'We're making stadium progress'
Ian Ayre today insisted Liverpool are continuing to make progress as they edge closer to making a decision over their stadium.
The Club's Managing Director says the Reds are still exploring the two options available to them - redeveloping Anfield or building a new ground in Stanley Park.
"There is progress and we are still in dialogue on both fronts," Ayre said.
"We have got more dialogue going with the Anfield residents than we ever have, as with other stakeholders in and around Anfield.
"We want to explore both options to a solution and I think it's fair to say if we continue making progress in that area, it might move faster than we originally anticipated.
"I think it's also fair to say that we are already fairly well down the line with a couple of major brands who have shown significant interest in naming rights for a new stadium. Part of the problem is that people assume that because we don't make a major announcement, because we can't show any spade in the ground, that nothing's gone on and no progress has been made.
"The most important thing for us, especially under this owner, has been about certainty on the stadium. There's been too many times when people have said 'we're doing this' and then it didn't happen.
"We are not going to make comments that we're doing something until we've got certainty. And that certainty quite often is in other people's hands.
"In the case of staying at Anfield that certainty is with residents in and around that area that we would need to convince. When we have that certainty we will make the announcement and move on it.
"It's only right to make announcements when you've got the right solutions. It's alright for people to say Liverpool's a big football club - 60,000 seats, why don't you just go and get on with it? But go and look at the economics of that - of a £300 million build for 15,000 new seats.
"It's pretty hard to make that stack up. The work is going on and a decision will be announced when we've got certainty."