Liverpool Football Club is proud to have opened a new online store for supporters in China this week.
The store - which has traditional Chinese, simplified Chinese and English language options - will offer customers in China, Taiwan and Macau their own site where they can purchase all the latest LFC merchandise.
Orders placed in the store will be distributed from Hong Kong resulting in a cheaper postage.
One of the main objectives for LFC retail during the coming seasons is to regionalise its e-commerce offering where and when required.
The China store will carry a huge selection of both LFC and Warrior merchandise. Many of the LFC fashion products are exclusive to the China store in the territory.
As well as accepting credit card and PayPal, customers can also pay by Asia Pay and Alipay - popular payment methods in the territory. Transactions will be available in local currencies.
Local language customer support is also available at firstname.lastname@example.org and +852 2456 5521.
To celebrate the launch of the store there is a free printing on all Liverpool FC shirts on the China Store until 6pm (GMT +8) on August 9th.