LFC and Standard Chartered beat City
LFC and Standard Chartered have won two prestigious awards in five days for their joint Seeing is Believing campaign.
The first accolade was claimed at the Football Business Awards in London, when Seeing is Believing pipped Inter Milan, Barclays Spaces for Sports, Manchester City and the Football Foundation in the Best Corporate Social Responsibility Campaign category.
A few days later, at the North West Football Awards, we again beat City to win the Corporate Social Responsibility Campaign of the Year.
Simon Mould, head of sponsorship for Standard Chartered, said: "We're incredibly proud to have been recognised for the project.
"Seeing is Believing is something the bank genuinely believes in, and it was great that we were able to use our partnership with the club to give it such prominence around the world.
"The project was a real team effort, and we'd like to thank all our friends at the club, and all the fans who got involved, for making the project such a success."
In just nine years, more than 28 million people in the world's poorest communities have been helped by Seeing is Believing, preventing and treating avoidable blindness.
It is Standard Chartered's official charity and has gone from strength to strength since the bank teamed up with LFC.
Last season the bank gave up their shirt branding during Chelsea's visit to Anfield - replacing it with the Seeing is Believing logo. The shirts were then signed by each player and auctioned to raise money, with every penny raised being matched by Standard Chartered.
LFC Legends John Barnes and Robbie Fowler took blindfolded penalties in front of the Kop at half-time, while Steven Gerrard and Martin Skrtel also supported the campaign with a session at Melwood involving one of our LFC Foundation coaches.
The results of the campaign were outstanding. Tweets from celebrity fans Gary Barlow and John Bishop reached a combined following of 3.3 million fans, while social media updates from the club reached more than 9.9 million followers on a daily basis for five days.
Overall, the Seeing is Believing campaign reached more than 25,825,740 people, with hundreds of thousands of pounds raised and matched by Standard Chartered.
To find out more about Seeing is Believing visit www.seeingisbelieving.org.