LFC announce new 6-tier ticket plan
Liverpool FC have announced a new six-tier ticket structure for 2013-14 to allow more accurate ticket pricing according to seat, location and view.
This move will see some ticket prices reduce while other seats with the best match-day view and location will be priced more appropriately to reflect their position in the stadium and match view.
The club also announced, for the second season running, that all Kop tickets will reduce or remain flat.
As part of the club's long-term strategy to keep tickets for juniors affordable, Liverpool is introducing a £5 children's ticket for selected Premier League games. The club successfully trialled this approach earlier this season in home cup games and it proved successful with an increase in children attending matches.
Following a major investment in the family areas at Anfield this season, Liverpool also announced it will reduce junior season tickets for kids aged 16 and under by nearly 30 per cent.
Ian Ayre, LFC managing director, said: "Over the past two years, the club has given careful consideration to ticket prices and pricing structures in consultation with the Supporters Committee.
"Following last year's price freeze, this year we have reviewed our overall stadium pricing structure and, similar to many other Premier League clubs, from next season we will also be introducing a multiple-tier pricing structure which will more accurately reflect seat location and view. This new approach to ticket price points at Anfield will see all Kop tickets reduce or remain flat in price for the second year in succession."
He added: "As part of our planned approach to making Anfield more accessible to families, earlier this season we invested over £1million in a new Family Zone area and Family Park at Anfield. These areas were designed to keep junior Reds entertained before and after the match and it's great to see so many kids enjoying the new spaces we have created for them.
"We will be introducing a number of junior ticket price points to make Anfield more affordable for families including a new low £5 children's ticket for selected Premier League games. We hope that by reducing junior pricing and making more tickets available, we'll see even more of our youngest fans at Anfield."
The majority of away fan prices will be reduced or held flat.
For a full breakdown of the 2013-14 tickets, visit: www.liverpoolfc.com/tickets/lfc-ticket-prices>>