LFC and LSBF join forces
For the first time a top-flight club and a prestigious business school have joined forces to launch an educational institution, developing students through classroom theory and football.
The collaboration between Liverpool Football Club and the London School of Business & Finance (LSBF) will see tailored programmes in sports management and leadership delivered worldwide through the new ELITES institution (Education and Learning Initiative Training Entrepreneurs in Sport).
Aaron Etingen, founder and executive chairman of LSBF, said: "We're extremely proud to have entered this partnership with Liverpool FC. Both LSBF and the club have put a lot of effort into the development of the programmes, which are unique to the market.
"At LSBF, we're driven by innovation and excellence, this collaboration is an example of our commitment to deliver exclusive programmes."
The Management and Leadership course will be the first ELITES programme to be launched, developing skills such as team building, motivation and strategic management.
The five-day continuous professional development (CPD) course will be split with half of each day in the classroom with LSBF lecturers and the other half with LFC coaches. Together, they will consider through industry leading management theory, practical sessions and seminars, the fascinating transferable skills between the business and sporting worlds. Participants will also enjoy guest lecturing from industry experts.
Billy Hogan, LFC's chief commercial officer, commented: "Football develops many transferable skills, including team work, leadership and management through change.
"The Management and Leadership course offers participants the chance to enhance these skills using football as a tool to learn."
The course, which is aimed at professionals looking to build on their skills, will kick-off at the LFC Academy in Kirkby on Monday, June 3. The programme will then travel across the world, taking this unique package to new territories and giving thousands more the opportunity to take part.
Hogan added: "We are delighted to be part of this groundbreaking venture, using football to educate and help develop life skills. ELITES is a great way to offer exclusive programmes to people across the globe, enabling participants to benefit from courses in their home countries".
To sign up or obtain more information on the Management and Leadership programme visit: www.lfcelites.com.
Additional programmes and qualifications are currently in development. Details will be announced later this year.