'I'm uncomfortable being comfortable'
Daniel Sturridge may be one of the most in-form strikers in world football right now - but he's not about to rest on his laurels.
The striker's stunning lob against West Bromwich Albion on Saturday was his 10th goal of the season so far - and his 21st in just 27 appearances for Liverpool since moving to Anfield from Chelsea in January.
Nevertheless, in a message that will no doubt send shivers down the spines of Barclays Premier League defenders across the land, Sturridge insists he won't be getting complacent as he strives to become even better.
"I don't want to get comfortable," he told SI.com. "I actually get very uncomfortable when I'm comfortable.
"I hate complacency. I'm not happy with just having good numbers; I'm not content when I know there's more to accomplish."
He added: "I am very critical of myself, so I'll watch a game and think, 'I didn't do very well over there.' My dad is the same. He's my biggest fan and critic, so he'll watch videos and pick out stuff, which annoys me to be honest, but I have to take it on board so I can become a better player.
"I come from a family that is crazy about football, with my uncles as well, so there is always advice and tips that's available for me.
"When I was a kid, I would always score a goal a game or more. It would never be less goals than games.
"Obviously it's not the same when you're in the first team of a big club. It is much more difficult, but that's the aim to try and get it as close as possible. I know what I can do, and I have to make sure I'm competing against myself and pushing as hard as I can."
Sturridge wasted no time in making an instant impact after making the switch to Merseyside at the start of the year, setting the tone for his Liverpool career so far by finding the back of the net in each of his first three games.
The 24-year-old cites the faith shown in him by the club and manager Brendan Rodgers as a key factor behind his outstanding goal record for the Reds.
"I feel so happy here, I feel at home, because the club have been really good to me," said Sturridge.
"I want to leave everything on the field for them because they've given me the platform to play my natural game and just enjoy myself again."