LFC announces first regional marketing partner in India

The new XOLO partnership was launched at a press conference this morning at Melwood with Kenny Dalglish, Joe Allen and Olly Dale, LFC sales director. They took part in a live video link press conference to India, which is a club first.

The club and leading smart mobile devices brand commence a three-year partnership, bringing fans closer to LFC through the latest mobile technology.

Indian fans will enjoy tailored content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet players and legends.

Some lucky fans, customers and business partners will also get the unique opportunity to visit Anfield and experience a home game.

In addition, XOLO will work with LFC's Official Supporters' Club, delivering exciting Liverpool-themed events and fan tournaments.

Billy Hogan, chief commercial officer at Liverpool FC, commented: "We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand.

"Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield.

"We have millions of fans in India and we are committed to bringing the club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their club is right on their doorstep."

Last year, Liverpool FC was named the most trusted football brand in India following the most intensive study on brand trust ever undertaken.

The Reds finished second only to the Indian Premier League (cricket) as the most trusted sports brand in the country, according to the Brand Trust Report India 2013.

The new partnership, which was signed today during a press conference at Melwood, will see XOLO deliver 'the next level' in mobility to their consumers by bringing best-in-class mobile experiences to Indian audiences where the popularity of football is growing.

Sunil Raina, business head at XOLO, commented: "Liverpool FC is one of the most popular clubs in the country, with an iconic legacy.

"We're thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India.

"We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India."

This announcement follows the launch of the club's full-time coaching academy in India, LFC International Football Academy DSK.

The academy will be a world-class, purpose-built residential complex, featuring full-size pitches, practice areas, classrooms, changing rooms, a gym, canteen, lecture theatre, residential and medical facilities.

The LFC International Football Academy will officially open later this year and will be a market-leading development centre for young players in India, servicing DSK Shivajians.