Boss: We know why these matches matter
A notable element of Brendan Rodgers' tenure as Liverpool manager has been the Northern Irishman's commitment to soaking up the history and culture of both the club and the city.
During the past 21 months, the boss has spoken repeatedly about his appreciation for the heritage at Anfield and equally with regard to his hopes of benefiting the region via success on the pitch.
It's an education which stands Rodgers in exceedingly good stead when it comes to gauging the importance, particularly to supporters, of fixtures such as the one facing his team on Sunday.
The Reds travel to Old Trafford for a hugely anticipated meeting with Manchester United, with the man at the helm fully aware of not just the need for three points, but to represent the fans.
He told Liverpoolfc.com: "It's certainly a very prestigious game - two of the greatest and most successful clubs in Britain. To be a part of it is always special.
"We know the magnitude of the game; we know it's a very important fixture for our supporters. It's a city rivalry as well as a football rivalry.
"The city rivalry is huge and obviously there are two different clubs with two different histories. I always focus on the great history of this club. I know what these games mean to the supporters so we'll be going there looking to get the result for them.
"We know the importance of the remaining games. This is another away game for us, off the back of a great result away at Southampton - which is a tough place to go.
"To go to Old Trafford will be equally tough for us, but we've got great belief and confidence in how we've been playing and we'll look to bring that into the game."
Rodgers' players enter the contest with the Red Devils with an unbeaten Barclays Premier League record in the calendar year - winning seven and drawing two of their games.
He attributes that level of consistency to the daily efforts of everyone involved at the club's training base, Melwood, but reiterated that progress must be maintained as the season nears a finale.
The 41-year-old said: "When you apply yourself, like the players have done, and keep them on track and keep the focus on not getting too far ahead of ourselves, it allows us to concentrate on the next game.
"The players have really worked tirelessly in terms of their work technically and tactically. Physically, they have really looked after themselves.
"It's our job as staff and manager to keep their confidence up and ensure that the mental fitness is carried on right through until the end of the season.
"The last 14 months have been pleasing in terms of our progress, but we just need to continue with that."
Earlier this week, Rodgers revealed the incredible level of intensity on show during preliminary training sessions for the trip to United after the players had been awarded five days off.
That energy was carefully overseen for the remainder of the week in an attempt to coincide with kick-off at Old Trafford, and the manager outlined how preparation flows.
"It tapers off towards the end because you have to physically bring down the load for players, leading into the game," he added.
"Certainly over Tuesday, Wednesday and Thursday, they have been outstanding. Friday was more speed-related and on Saturday it will come down again.
"That hard work is always based around a high tempo and big intensity in our pressing. Obviously our methodology in training reflects that throughout the week.
"It's at a high level at the beginning and middle of the week, then it tapers down more into speed. That normally gets us ready for games."