Following on from Tuesday's launch of the all-new LFCTV in stunning HD, we're offering fans a free sneak-peek inside our stylish new studio, courtesy of time-lapse footage which captures its construction from start to finish.

The Reds' official television channel has now launched 24 hours a day on Sky, and will aim to bring supporters even closer to their team with exclusive content from inside the club seven days a week, 365 days a year.

Key to this in-depth coverage is the brand-new, state-of-the-art studio located at the club's Chapel Street base in the heart of Liverpool city centre, which has been constructed meticulously and to stunning effect in place of the previous LFCTV hub.

The channel will bring news bulletins from Melwood all day, every day, in-depth interviews with players, manager and staff, fascinating features and documentaries, all broadcast from the new, interactive studio.

From the moment work began at Chapel Street, we installed a time-lapse camera to capture the entire construction process - and you can see the results now ahead of our first broadcast, by clicking play on the video embedded below.

Watch the video here »

Subscription to LFCTV HD provides a full replay of every single first-team game, from Barclays Premier League to UEFA Champions League, plus live coverage or highlights of all Reds youth sides and the title-winning Liverpool Ladies, and LFCTV HD will be the home of pre-season every summer.

Sign up now and you will also be entered into a unique draw with a fantastic prize on offer - two hospitality tickets for the visit of Arsenal on Sunday December 21, including a free programme and three-course meal, with travel and one night's accommodation in the city too.

Those who have already subscribed or upgraded will be automatically entered, with the competition's closing date set at 11.59pm GMT on Sunday November 30. Full terms and conditions are available to read here - United Kingdom and Republic of Ireland only.

Adding LFCTV HD to your Sky package costs just £7 a month, or €9 a month in the Republic of Ireland. To subscribe or upgrade, simply call 08442 414 906 in the United Kingdom and 0818 904 092 in the Republic of Ireland, with lines open between 8.30am and 11pm, seven days a week. For FAQs, click here.

Terms and conditions
Subscription payable monthly. You must keep your package for a minimum of one month. You will need to give Sky 31 days' notice if you want to cancel your package. Standard pricing at £7/€9 extra a month for LFCTV. To view free-to-air HD content you need an HD ready TV. To view Sky HD content you will also need the Family Bundle. The prize includes a pair of match tickets to Liverpool v Arsenal on December 21, 2014, matchday hospitality, travel to Anfield within the UK and ROI and one night's hotel accommodation within Liverpool city centre. This offer is available to UK and ROI residents only. For full T&Cs, click here.