Liverpool FC have announced that the club's official television channel, LFCTV, will be launching on Virgin Media today in the United Kingdom.

The news follows the launch of the all-new, bigger and better channel at the beginning of November, providing supporters with exclusive content from inside the club 24 hours a day.

Virgin Media customers can now subscribe or upgrade too, joining Sky customers in the UK and Republic of Ireland who are already enjoying access to the service.

Broadcasting directly from an all-new interactive studio in the heart of Liverpool, LFCTV subscribers receive live daily news broadcasts, brand new programmes and unrivalled behind-the-scenes access - 24 hours a day, seven days a week, 365 days a year.

Viewers can access all of the latest breaking news from the team's training base at Melwood, with bulletins all day, every day, in addition to exclusive interviews with squad and staff, fascinating features from the archives and modern day, and in-depth documentaries telling the stories that matter.

As Brendan Rodgers' side continue to battle in four different competitions this season - Barclays Premier League, Europa League, FA Cup and Capital One Cup - upgrade now for full replays of every single first-team game, while Anfield legends are on hand to provide pre-game build-up and post-match analysis.

Pre-season fixtures will be shown live and exclusive on LFCTV every summer, and the channel is the best place to keep track of all Reds youth teams and the title-winning Liverpool Ladies - with live coverage or highlights of all matches.

There will be a range of competitions and opportunities to scoop money-cannot-buy prizes too, ensuring that the new channel is the No.1 destination for Liverpool supporters to follow the club they love.

Virgin Media customers in the UK can subscribe or upgrade today for only £7 a month - click here for more information.

Sky customers can subscribe or upgrade today for only £7 a month in the UK and €9 a month in the Republic of Ireland - click here for more information.