LFC announce Vietnam partnership
Liverpool FC today announced a new regional partnership deal that sees the ready-to-drink dairy brand for kids, Love'in Farm Kun, become the club's official milk partner in Vietnam.
To launch the new partnership, Reds legend and club ambassador, Robbie Fowler, attended a VIP event in Vietnam earlier today, where he took part in a skills session with local kids.
The former striker also acted as the manager for a one-off Love'in Farm Kun football team, who played a friendly match against the Villain side. Fowler provided his young outfit with top tips and advice as well as Kun milk products to keep them hydrated and full of energy throughout the game.
Speaking at the launch event, Fowler said: "Love'in Farm Kun and LFC have a strong common theme in cultivating and nurturing young people, whether that's in football for LFC or in general day-to-day life for Kun Milk.
"So it's been great to come to Vietnam and help launch this exciting partnership, and to get to see some of Vietnam's young people in action, showcasing their skills."
Nguyen Tuan Dung, vice-president of Love'in Farm Kun, said: "This long-term strategic partnership between Liverpool FC and Love'in Farm Kun promises to bring about an interesting approach in providing kids with a platform that enables them to develop both physical health and imagination.
"You'll see for the first time ever, football, nutrition and imagination are brought together under one platform, enabling kids to have great fun and, at the same time, become stronger and healthier."
As part of the deal, animated versions of the Liverpool first-team squad will be created to appear in the animated children's series 'Superfarmers', while Kun Milk and the club will also work together to bring a range of exciting promotional offers to Vietnamese fans, which will give supporters the opportunity to watch a game at Anfield and win exclusive merchandise.
Billy Hogan, chief commercial officer at Liverpool, commented: "This partnership is a fantastic opportunity for the club to come together with one of Vietnam's biggest brands.
"Liverpool FC is hugely popular in Vietnam and currently represents our fastest growing following in the world on our Facebook page. Kun Milk is such a popular choice in Vietnam for parents, delivering nutrition to their children, and we are pleased to be partnering with them."