Reds announce fan survey results
Liverpool FC today announced the results of its international fan survey, revealing a range of interesting insights into Reds from across the world.
The survey was made available online to supporters in five different languages at the beginning of the 2014-15 season, and received more than 14,000 responses from fans in 151 countries.
The research provides insights into fans' reasons for following Liverpool, what they like most about the club, how long they have supported the Reds and how many hours a week they spend following the team.
Awareness and usage of the official club website and social media channels was also analysed, as was interest in programmes such as coaching opportunities in different countries, new online apps and how fans prefer to purchase merchandise.
Results from the 14,000 respondents showed that at 55 per cent, the historic success of the Reds was the biggest draw for fans to support the club. This was closely followed by the club having some of the respondents' favourite players, which drew 45 per cent.
History and tradition emerged strongly as the single aspect of the club most liked by supporters, selected by more than two-thirds of respondents, followed by playing style and players.
Liverpool can also boast long-time support from its fans, with 63 per cent of respondents having supported the club for more than 10 years, and a substantial proportion - one-sixth of the respondents - having supported the Reds for 30 years or more.
Reds fans also spend a number of hours per week following the club on television or online, with a significant proportion of respondents, 41 per cent, stating they follow the team for five hours or more per week.
In terms of the club's own digital channels, official social media platforms displayed very broad reach with nearly nine out of 10 of the 14,000 respondents following those channels, and 70 per cent of those respondents following two or more official accounts.
The official Liverpool FC website and social media content was highly rated, with social media output averaging a rating of 5.6 out of seven.
Engagement was not only on the digital front, with a staggering 87 per cent of United Kingdom respondents having visited Anfield, the home of the Reds, at some point in their lifetime.