Love Follow Conquer project launches
An exclusive range of items from a new collaboration project between Liverpool FC and fan clothing label Love Follow Conquer are now available to purchase.
The collection celebrates the club's rich history of success in the European Cup, a decade on from the Reds' fifth triumph in the competition amid the drama of Istanbul.
You will find close attention to detail in every single piece, from embroidered logos to branded fastenings and colour-tipped collars, to create timeless garments.
Founded by Ian Maloney four years ago, Love Follow Conquer seeks to offer clothing with a Liverpool FC focus that can be worn not just on matchdays but every day.
"Our garments aren't based around current fashion trends, our collections are made up of staple pieces that are timeless," Maloney explains.
"Our influences are clear to see but come with a Liverpool twist. Many of our garment names, for example, are after landmark LFC games.
"We've been speaking to the club for a while now. The outcome of those conversations is this collaboration project we've just completed with the club.
"It's been a really interesting project to work on as the club have really listened and taken on board what Love Follow Conquer is all about. They've recognised we complement what they offer to our supporters."
To browse through the range from this official collaboration, click here.
These items are exclusively available at the Official LFC Online Store and the club's retail outlets at Anfield, Liverpool ONE and Williamson Square.
For more news and updates about this special collection, follow @LFCRetail and @lovefollowconqr on Twitter and @LFCRetail on Instagram.