South Korea win Standard Chartered Trophy
A five-a-side team from South Korea have been crowned winners of the fourth annual Standard Chartered Trophy at Anfield.
One hundred attendees from ten finalist countries took part in the international five-a-side football competition, held at the home of Liverpool FC on Friday May 8.
After winning domestic tournaments in their home countries, the teams who earned a place in the final stage of the tournament came from Hong Kong, Indonesia, Kenya, Malaysia, UK, Singapore, South Korea, Sri Lanka, Vietnam and Zambia.
Ahead of the tournament, participants had the chance to meet first-team player Fabio Borini and LFC legend Kenny Dalglish at a welcome dinner, and take part in a tour of Anfield. They also received exclusive coaching sessions led by club legends Alan Kennedy, John Barnes and Ian Rush in preparation for the finals and were given the opportunity to meet first-team manager Brendan Rodgers.
"Coming to Liverpool and being involved in this event has been an incredible experience, playing on the pitch at Anfield is an honour and we are so happy to have been given the chance to do so. We are absolutely delighted to be crowned winners and would like to thank all the other teams for making this a strong competition," said Dong Keun Lee, winning captain.
Basker Rangachari, global head of brand and retail marketing at Standard Chartered, commented: "This is the fourth year we have run the award-winning Standard Chartered Trophy, and each season it grows in popularity. We had thousands of clients and employees from across the globe sign up to take part in this year’s event and the response, as always, has been exceptionally positive."
Liverpool FC's chief commercial officer Billy Hogan said: “Our partnership with Standard Chartered, and events like the Standard Chartered Trophy, allow us to deliver amazing events and experiences to our fans globally. With the recently announced renewal of our partnership with Standard Chartered, we will continue to deliver events of this calibre for many years to come. Congratulations to the winning team, South Korea, and all of the other teams that took part.”
The Standard Chartered Trophy was winner of the 2014 Best International Marketing Campaign at the BT Sport Industry Awards.