LFC World presented by Standard Chartered starts in Singapore
Liverpool Football Club and Standard Chartered have today announced the launch of LFC World - an immersive fan experience that will bring the club closer to its supporters around the globe.
The touring experience will head to four destinations, starting with Singapore on October 31, where LFC World will make its first stop at the Suntec City Mall, Downtown Singapore.
LFC World will bring with it a mini museum - which helps fans get one step closer to Anfield by learning about its past, present and future - while supporters in Singapore will be the first to try fun and interactive football challenges that bring to life the buzz of Premier League football.
Reds in Singapore will also have a once-in-a-lifetime opportunity to meet with some of the club’s greatest players, with three LFC legends - Gary McAllister, Ian Rush and Luis Garcia - set to be on-hand to meet fans and sign autographs at events from November 3 - 6.
Fans of soccer and all things technology can experience “Inside Anfield”– a sneak peek into Anfield made possible by Standard Chartered Bank and the latest in Virtual Reality (VR) technology. With the aid of a headset and earphones, the content puts fans in the players’ shoes and gives them a unique insight into the team’s inner sanctum. Fans can experience how it feels like to take part in a Jürgen Klopp team talk in the dressing room, and walk out from the players’ tunnel in front of the home crowd at Anfield.
LFC World will be enhanced with competitions, with prizes including an all-expenses paid trip to Anfield courtesy of Standard Chartered Bank, as well as signed merchandise and chances to take part in the official Liverpool FC soccer school that will also be happening during the club’s time in Singapore.
To round off the club’s stint in Singapore, there will also be a viewing party where fans will be able to come together to watch the Liverpool v Watford fixture on November 6.
LFC World will be in Singapore from October 31 - November 6.
Billy Hogan, LFC's chief commercial officer, said: “Our fans, wherever they are in the world, form part of the world’s greatest football family. Taking an incredible Liverpool FC experience to supporters that may never get to visit Anfield is our way of bringing that family closer together.
“LFC World is designed to give a real flavour of the club, from our unmatched history right through to present day, as well as letting fans feel what it’s like to be at Anfield on a matchday and hear the roar of the Kop. The fact fans have the opportunity to meet some of our greatest players really makes the experience truly special."
”LFC World is a unique blend of soccer heritage combined with the latest technology and in-person experience with the Liverpool FC legends. The club has millions of fans in Asia and we are delighted to bring a slice of Anfield to our valued clients, staff and partners in Singapore,” said Judy Hsu, CEO of Standard Chartered Bank Singapore.
More information on LFC World presented by Standard Chartered can be found at liverpoolfc.com/lfcworld
You can watch a video to mark the launch below.