Local community groups and businesses in Liverpool took part in the special challenge this month, using limited edition Dairy Milk bars donated by Cadbury – and Homebaked’s chocolate pie creation was voted as the fans’ favourite after an online poll.
A community-owned bakery in the shadow of Anfield, Homebaked Bakery is part of Homebaked Community Land Trust, a growing group of local residents who have been working together since 2012 to shape the place where they live and work in community ownership.
Homebaked used their donated Dairy Milk bars in their pie-themed creation, as well as in some cakes – available in their café – and in a gift to local sheltered accommodation.
As their winner’s prize, they will receive two tickets to the Reds’ first home game of the season against Burnley on Saturday August 21.
The club’s official global snacking partner gifted limited edition Dairy Milk bars to community groups and businesses across Red Neighbours’ network in Anfield and Kirkby for use in the challenge, with each group tasked with producing the most creative and original LFC-themed cake, sweet treat or recipe with the chocolate.
Participants will now use the LFC creations and any remaining limited edition Dairy Milk bars as they wish, such as to produce additional goods for sale in their café, as a treat for service users or as part of long-awaited social get-togethers.
Nick Rogers, senior brand manager at Cadbury, said: “It was great to see such creativity in the entries and the community coming together to get involved in this challenge!
“Thanks to everyone who entered a creation and congratulations to Homebaked as the winner. We hope you enjoy the match at Anfield this weekend!”
Since the launch of the partnership in August 2020, Cadbury and the club have worked together to support the local community through various initiatives, including LFC Foundation’s Virtual Employability Programme and Cadbury’s Secret Santa campaign.