LFC launches website and store in French and Spanish
Liverpool Football Club has today launched official French and Spanish language websites and online stores to further engage and interact with its millions of passionate French and Spanish-speaking supporters around the world.
The websites, which can be found at francais.liverpoolfc.com and espanol.liverpoolfc.com, have been developed to enable French and Spanish-speaking fans to get closer to the club with exclusive behind-the-scenes video content.
The site also integrates LFC’s localised social media feeds to allow fans to engage with each other and the club across all platforms.
Launching alongside the websites, are French and Spanish language online stores at store.liverpoolfc.com/fr and store.liverpoolfc.com/es, which will allow our French and Spanish-speaking fans to more easily access LFC merchandise.
As well as being able to shop in their language, fans will be able to pay in four different currencies including Pounds Sterling, US Dollars, Australian Dollars and Euros.
Matthew Baxter, the club's chief media officer, said: “With over 470 million French and Spanish speakers globally, and the rapid growth of our fanbase in French and Spanish-speaking regions, it is really important for us to talk with our fans and bring them even closer to the club.
"The French and Spanish websites enable us to engage with a huge number of our fans more easily in their own language anywhere, at any time, on any device.”