Happy Birthday LFC TV

The channel went on air for the first time ever on September 20 2007 with a live 11-minute news show, a 90 minute edition of of our phone-in show 'This is Anfield' and first ever edition of Kop 10, counting down the best ever Liverpool players of the Premier League era.

Launched originally as part of the Setanta Sports package, the channel, broadcast originally out of the Matchworks in Speke, quickly established itself as the most watched football club channel in the UK.

In 2009, following Setanta's collapse, the club took the decision to make the channel free to view for fans in the UK on the Sky platform - a first for any club in the British Isles - with viewing figures rising every year since. Last month, a new record was set when 838,000 viewers tuned in to watch the channel during a single week.

While Arsenal, Celtic and Rangers closed their TV stations down in 2009 and with Chelsea and Manchester United continuing to charge supporters a monthly fee to watch their in-house channels, LFC TV continues to bring hundreds of thousands of fans all the latest news, action and interaction every week completely free of charge.

We've come a long way since September 2007 and we've still got a long way to go but if you haven't tuned in for a while, here are 10 reasons to turn on LFC TV today...

1. It's the only place where you can watch every single minute of every single Barclays Premier League match Liverpool play this season. Liverpool's Saturday matches are available to watch in full from 6pm on Sunday while all other Reds league games can be watched at midnight on the night they're played.

2. It's the only channel where you can watch the next generation of Liverpool's up and coming stars live on TV. Every Reserve game Liverpool play this season will be shown live on LFC TV while, for the first time ever, we'll also be showing the majority of the Liverpool U18 side's home fixtures live on LFC TV not to mention exclusive live coverage of our home matches in the NextGen Series.

3. When the players speak, they speak to LFC TV. Every week, LFC TV heads down to Melwood training ground to interview the players and when a new player signs for the club, he conducts his first interview exclusively with LFC club media

4. If you've got something to say, LFC TV wants to hear from you. Liverpool supporters are famous the world over for being football's most knowledgeable fans and on LFC TV, we're keen to hear what you think about the issues that matter. 'You're on LFC TV' (Mondays nights) and immediately after every away match, we'll be opening the phone lines so fans everywhere can get involved.

5. If goals are you're thing, you'll love LFC TV. We show more Liverpool goals every day than any other channel shows in an entire year! Whether it's 'Goal Rush', a short, sharp burst of goals, 'Goals, Goals, Goal', where a spin of the wheel determines what strikes get featured or 'Goal of the Month', you won't have to wait long to get your daily fix.

6. Can't get a ticket on match day? Well, this season, LFC TV is bringing all the famous Anfield atmosphere right into your front room every time Liverpool play at home. For the first time ever, we're broadcasting live from Anfield on a match day with the best build-up coverage and post-match reaction available anywhere.

7. Can't wait until 5pm for your daily news fix courtesy of our LFC Now show, well now you can stay in touch with all the latest breaking news from not just LFC but also around the Premier League with our brand new interactive on-screen ticker service each week day.

8. Fancy a less serious look ahead to the weekend game? Well, join us for 'Friday Night Live', a brand new show starting this season. Filmed live in the LFC TV lounge at 6pm every Friday, it's a show where we could make you the star - if you've submitted a video to The Kop section of the official website. We'll also be taking your calls, texts, emails and tweets as we build up to the big game.

9. If nostalgia is your thing, we've never been shy about celebrating the players, games and goals that have made Liverpool Football Club what it is today. From the glory that was Rome in 1977 to that unforgettable night at the Ataturk in 2005, we've got every magical moment covered.

10. And one final reason to tune in - it's free! Yes, you did read that right - LFC TV is 100% free to watch if you're on Sky (also available via the XL package on Virgin). How many other Barclays Premier League clubs provide their fans with a free TV channel seven days a week? None.  So, what are you waiting for? Tune into LFC TV today.

LFC TV can be viewed on Sky Channel 434 or Virgin Media Channel 544. Alternatively, watch online via LFC TV Online.