Reds head for New York
Liverpool Football Club is today heading for New York to showcase the Tactics 4 Families initiative after the project was shortlisted for a prestigious Beyond Sport award.
The programme has been nominated for the Sport Team of the Year accolade and as a result, Tactics 4 Families project manager Mark Chester will give a presentation at the world famous Yankee Stadium on Tuesday as part of the Beyond Sport United summit.
The audience members at the conference will each have $50 to donate to the project they're most impressed by following the presentations. Each scheme can benefit from up to a maximum of $10,000.
Reds Community Department manager Bill Bygroves will also be involved in a panel discussion about taking community work overseas, as Liverpool have done to great success over the years.
"It's fantastic for the Tactics 4 Families programme," Chester said. "It's confirmation that we're doing the right thing.
"It's a pioneering project and it's great to get that recognised by an organisation that is as prestigious as Beyond Sport.
"Just to be shortlisted is a great achievement."
Beyond Sport is the charitable arm of the Benchmark Sports business, who run annual award ceremonies consisting of a wide-range of categories.
Its aim is to promote, support and develop the use of sport to create positive social change across the world.
Sports clubs can apply for their individual community projects to be considered - and after LFC entered Tactics 4 Families, the initiative was shortlisted by a team of judges alongside Manchester City's 'Enterprise City' scheme, as well as programmes from the Philadelphia Eagles and the Memphis Grizzlies.
The winner will be announced at a ceremony in Cape Town in December.