Reds sign Council partnership
Liverpool Football Club today signed a unique partnership with Liverpool City Council to help ready young people in the north of the city for future careers.
Reds Managing Director and Cllr Joe Anderson, leader of the city council, launched the joint venture at Melwood on Wednesday morning.
It will see Liverpool and its foundation support the council's drive to provide opportunities for young people in training, education and other related initiatives taking place in the community.
Ayre said: "Through our foundation, we support young people throughout Liverpool every day and we are delighted to create this new partnership with Liverpool City Council.
"Young people are the future of our city and by working closely with agencies and the local communities collectively this partnership will help them achieve their goals."
Click the image below to watch today's signing
The first initiative the partnership will run is the Youth Ambassador programme.
The scheme will provide 50 young people aged 16-19 who live in north Liverpool the opportunity to act as city ambassadors on Reds matchdays.
They will promote the city to visiting football supporters, support the delivery of youth activities through LFC's foundation, and promote the positive role young people can play in the north Liverpool communities.
In addition, the youngsters will receive a programme of training from the club's foundation that will support their future employment prospects.
Cllr Anderson said: "Liverpool City Council will always ensure that young people are at the heart of the regeneration of this city.
"This partnership with Liverpool FC is a great example of how investing in today's youth can bring massive benefits to our communities for years to come."
Ann O'Byrne, Cabinet member Housing and Community Safety, added: "During these difficult economic times it is even more important that we work in partnership with other organisations to develop opportunities for the young people of Liverpool.
"I'm really pleased and excited by this partnership which will bring together both organisations' shared values and strengths to deliver and support the delivery of youth provision that the young people in north Liverpool want."