Liverpool FC has signed a global partnership deal with fantasy sports platform DraftKings, making the brand LFC's Official Daily Fantasy Sports Partner.
The three-year deal comes as part of DraftKings’ global expansion strategy, which begins in the UK and will see the brand launch its daily fantasy sports platform where fans can test their sports expertise against each other.
The deal sees DraftKings benefit from Liverpool FC’s reach through digital marketing and social media channels, as well as offering supporters the chance to win signed merchandise and VIP experiences through daily fantasy football contests.
Liverpool FC's chief commercial officer, Billy Hogan, added: “DraftKings’ daily fantasy platform brings a whole new dynamic to the fantasy football we’re all familiar with. They have a partnership with the Red Sox at Fenway Park so we’re excited to have them extend their relationship with FSG to Liverpool FC as well. We’re delighted to be leading the way in becoming one of DraftKings first football partnerships and we look forward to a long and successful relationship.”
DraftKings' chief executive officer Jason Robins said of the partnership; “We are really excited to be partnering with one of the biggest clubs in English football. Their world-renowned passionate fanbase provides us with a great opportunity to engage with new audiences. DraftKings is an innovative way to play fantasy football and fans are going to love it.”
With over 200,000 players currently taking part in daily fantasy football games in North America on DraftKings, it is officially the biggest daily fantasy sports football provider in the world.